DFY GTM Studio

/ Systems

Five systems. Frame as automation, not deliverables.

Each one is a working machine, built into your tools, run by me, optimized weekly. You own everything.

01
Live in: 10 days

Signal-based lead generation

  • ▸AI detects buying signals: job changes, funding, expansion, tech stack changes
  • ▸Clay enriches with verified emails, company data, decision makers
  • ▸Auto-scores and ranks by ICP fit
  • ▸Pushes ready-to-action list to your CRM weekly

Your sales team starts Monday with a warm list, not a blank sheet.

02
Live in: 10 to 14 days

Cold email automation infrastructure

  • ▸Deliverability set up properly: SPF, DKIM, DMARC, warming
  • ▸Clay workflows that personalize at scale (research → write → send → track)
  • ▸Smartlead/Instantly with proper sender rotation
  • ▸Reply classification (interested, demo, not now) auto-routed to CRM
  • ▸A/B tests on subject lines, bodies, send times

Email goes out every day. Replies get classified automatically. Nothing sits in an inbox.

03
Live in: 5 to 10 days

Verified lead lists at 7× less cost

  • ▸Custom extraction from Apollo, LinkedIn, Google Maps, industry DBs
  • ▸Waterfall enrichment (Gmail → Yahoo → Hotmail → Apollo → Hunter → Rocketreach)
  • ▸Mobile number extraction at fraction of Apollo cost
  • ▸LinkedIn post reaction targeting for hyper-niche outreach

30M+ cleaned records across 2,000+ categories. 50 to 60% direct decision maker email rates.

04
Live in: 14 to 21 days

Clay system implementation

  • ▸Custom Clay workflows for YOUR ICP and YOUR offer
  • ▸Inbound-led outbound (visitor → enriched → scored → routed)
  • ▸TAM expansion: analyze best customers, find lookalikes, scale
  • ▸Conference and event outreach automation
  • ▸CRM cleanup and enrichment
  • ▸New hire / promotion signal-based outreach

Living systems that run your GTM on autopilot.

05
Live in: 30 days

Clay training (optional add-on)

  • ▸1-on-1 hands-on training, every other day for 30 days
  • ▸Build YOUR specific GTM motion while learning
  • ▸Access to proprietary data extraction pipelines
  • ▸Direct email waterfall methods
  • ▸0% AI detection on email copy

Your team can run the system without relying on me.

Not sure which one moves your number?

Book a strategy call